Van branding can cost just a few hundred pounds, if not less, and can boost business by a considerable amount.
When you have your own business, it’s vital to understand the importance of marketing. However, according to a survey by LeaseVan, half of Britain’s van drivers don’t even have a contact number on their vehicle. This means that not only are there are numerous small businesses not taking advantage of simple marketing tactics, but as a result, they’re missing out on potential business opportunities.
Driving through one of the UK’s major cities, up to 3,000 people per hour could see your van. That’s 3,000 potential customers. But if a van lacks branding, the business is missing out on customers.
“Van drivers really are missing a trick. It doesn’t cost much to order some professional looking graphics for the side of a van and it’s an investment which will pay for itself in no time.” – Tim Alcock
Having a business name and contact details on a vehicle creates brand awareness. If tradespeople regularly drive around the same areas, residents will become familiar with their name/business. When it comes to hiring someone in that particular trade, their mind is likely to be drawn back to that name/business.
If you’ve never thought about van branding before or have been considering it for a while, we can help. It’s important to get it right, so we’ve compiled some tips to help you make some significant marketing decisions.
Attention-Grabbing
Whether you’re parked, stopped in traffic or driving past, you need to stand out from the crowd. Think big and bold without being garish. If you have a logo for your business, include it.
Don’t Mismatch Branding
When it comes to branding, you must keep things consistent. Use the same font, colours and logo style throughout, whether on your van, business card or uniform.
Enlist A Pro
Professional designers can create a design tailored to you and your business. It may cost a little more, but it’s worth the investment. A one-time payment for van branding could result in years of business coming in.
Simplicity Is Key
Whilst you want to grab people’s attention, you also need to keep it simple. Clutter or wordy branding will lead to confusion. Include your company name, number and website. You can include other information, providing the overall design remains readable and attractive.
Open The Doors
Remember that when you open the side door of your van, the text you have will become shortened. Consider this when creating the design. If your business name is offensive when shortened, rethink the design.
Keep It Clean
With your van being a moving advertisement, it’s essential to make a good impression. That means keeping your van clean. Taking pride in your vehicle suggest you take pride in your work.
No Misleading Information
Don’t display prices or deals on your van, as it can often lead to confusion or trouble.
