Whatever industry you work in, if you’re working on a self-employed or sub-contract basis, an online presence is a must.
97% of consumers search online to find local businesses (Source: seoexpert). If you’re not online, you’re missing out on a huge amount of potential business.
A website, social media platforms and even directory profiles all count and can help business to find you.
So, how does an online presence boost business?
Being online enables customers to find you. Whether they’re looking for your company in particular or just a local company in your industry, make sure you’re discoverable.
Then you can show off what you do. This could be through photos, videos or testimonials. Customers will be able to see what you do and what previous customers thought of your work without much effort at all.
Even if a potential customer hears about you through word of mouth, they are still likely to do their research. If they can’t find you online, alarm bells will start to ring. It’s unusual for anyone to not have an online presence these days, so for a company or business to be lacking one, could be off-putting.
As opposed to traditional forms of marketing, online marketing provides you with the opportunity to reach more people and build a stronger brand.
Having a website supplemented by social media platforms can help to show both the professional and human side of your business. This will put you ahead of the competition.
It’s also much lower in cost. Social media profiles cost nothing to create, websites are affordable and paid advertisement can be done to suit your own personal budget.
The first step in building your online presence is creating a website. This is where Nice & Local comes in.
What’s Nice & Local?
Nice & Local is a marketing platform for local businesses, offering you the chance to take your online presence, and business, to the next level.
The basic package Nice & Local offer includes a personalised website, with on-going management and hosting from just £19.50 a month.
You choose your domain and the pages you want to be featured on your website. You can also choose from a range of layout options.
Search Engine Optimisation
Anyone with a website should be aware of search engine optimisation. This is the process of creating optimised content to help the website rank higher in search results. You can look to a third-party to do it for you, but Nice & Local have created a step-by-step video for those new to SEO, helping you get the basics mastered. SEO For Beginners.
A big part of SEO is blogging. Blogging provides your website visitors and potential customers with more information. Whether you choose to write posts or simply use it as a place to showcase your work. It also plays a huge part in SEO and is an important factor in search engine ranking. Unsure how to get started in blogging? Nice & Local have a video to help. Blogging For Beginners.
As well as that, Nice & Local also offers paid advertisement services. This means that, using a budget of your choosing, we can create and manage a GoogleAds account for you. However, if you’d rather take control of that yourself, there’s a Paid Advertisement for Beginners video available to help.
Finally, with the Nice & Local call tracking software, you can divert your calls to other members of your team or your mobile. You’ll be able to record them for future reference/training and track where they’ve come from.
Interested in boosting your business with an online presence? Get in touch with Nice & Local today.