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Tradeswomen You Should Be Following

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12 Tradeswomen To Follow On Social Media Social media is a great place to head to if you want inspiration, support, or to network with your community. But, it’s also beneficial if you want to grow your business and show off your skills – and these tradeswomen are doing just that. While tradeswomen only make up a small percentage of the industry, that number is gradually increasing, and it’s women like these that are helping to break

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Tradespeople You Should Be Following

10 tradies you should be following on social media

10 Tradespeople To Check Out On Social Media Social media is a great place to network and find inspiration, but it’s also an effective tool to help grow your business and profile.  Growing in popularity over the years, more and more people are utilising social media, and we’ve seen a particular increase in tradespeople using it. Whether they’re documenting their progress, creating a portfolio or networking with others in the industry, they’re proving just how beneficial it can

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Plumbers You Should Be Following

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10 Plumbers To Follow On Social Media Thousands of tradespeople are on social media, inspiring others to learn a trade and helping other tradies. So, we’ve hand-picked ten plumbers that you should be following. Whether you’re part of the plumbing industry already, want to join, or just like impressive installs, you won’t want to miss out. Networking with others in your industry is the perfect way to learn, be inspired and make friends. And no one does

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How To Get Started On Social Media

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Whether you’re looking to share your latest hobby, promote a business, or keep in touch with family, social media is a powerful tool. As of January 2022, 3.96 billion people were using social media, with adults spending 95 minutes online daily. (Source: Sprout Social) With that in mind, businesses and sole traders need a social media presence, and getting started is easier than you think. 1. Determine Your Goals First, you need to consider what you want

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Electricians You Should Be Following

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Whether you’re already working in the electrical industry or looking to join, being part of the online community has numerous benefits. With electricians sharing their experiences and expertise, there’s a lot to learn that’ll help you to improve your skills and knowledge. Social media is a powerful tool and one that you should utilise regardless of industry to act as a portfolio, network, and generally enjoy. So, make the most of it and follow these electricians! And

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How To Reply To Negative Reviews

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While no one wants to hear that they or their company have been anything but superb, it’s simply not possible all the time. As a result, customer complaints and negative reviews happen, but that doesn’t have to be a bad thing. If a company has only five-star, glowing reviews, people can see it as a red flag. No company can be perfect all the time, so only 5-star reviews could suggest they’re fake or bad ones are

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The Basics Of Paid and Online Advertising

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In the past, the best way to get your business in front of people would be with some good old fashioned newspaper advertising. Remember the Yellow Pages? Or, for those with deeper pockets, a billboard? Since then, things have progressed significantly, particularly the internet and online advertising. These days, the game of marketing has significantly changed. 88% of people will research a brand or product online before making a purchase decision, whether online or in-store. (Source: Retail

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Trade Directories, Are They Worth Using?

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The world is ever-changing, and it’s crucial to stay on top of it all. As technology progresses and new trends emerge, businesses must keep up-to-date to stay relevant. As more people opt to use the Internet, businesses must take advantage of what the world wide web offers. New platforms are constantly created and tipped as the next big thing, and new marketing techniques are “guaranteed to boost business”. Still, some more traditional forms of marketing stay strong

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Important Elements Of Any Brand or Business

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Brand identity is much more than a company name and logo. While important, they are just part of your overall brand and aren’t the only things to consider. As a business owner, there are several elements you should be making the most of. Your brand represents you, and you represent your brand. Recognising the importance of each element and ticking all of the boxes is key to a successful business. It all matters, from how you represent your

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10 Ways Tradespeople Can Attract Customers

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Looking for ways to attract customers? Whatever industry you’re in, attracting new customers should be a priority, particularly if you’re a small business or work on a self-employed basis. Though you may already have a loyal customer base, new customers help your business grow and offer new opportunities and ways to improve. There are numerous ways in which you can attract customers. Moreover, there are ways to suit every budget and how much time you can invest. 1.

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