Van branding can cost just a few hundred pounds, if not less, yet can boost business by a considerable amount.
When you have your own business, it’s vital to understand the importance of marketing. However, according to a survey by LeaseVan, half of Britain’s van drivers don’t even have a contact number on their vehicle. This means that not only are there numerous small businesses not taking advantage of simple marketing tactics, but as a result, they’re missing out on potential business opportunities.
Driving through one of the UK’s major cities, up to 3,000 people per hour could see your van. That’s 3,000 potential customers. But if a van lacks branding, the business is missing out on customers.
“Van drivers really are missing a trick. It doesn’t cost much to order some professional looking graphics for the side of a van and it’s an investment which will pay for itself in no time.” – Tim Alcock
How To Brand Your Van
Having a business name and contact details on a vehicle creates brand awareness. Residents will become familiar with your name/business if you regularly drive around the same areas. When hiring someone in that particular trade, their mind will likely be drawn back to you.
If you’ve never thought about van branding before or have been considering it for a while, we can help. Getting it right is essential, so we’ve compiled some tips to help.
1. Make It Attention-Grabbing
You need to stand out from the crowd whether stopped in traffic or driving past. Think big and bold without being garish. If you have a logo for your business, include it.
2. Don’t Mismatch Branding
When it comes to branding, keep things consistent. Use the same font, colours and logo style throughout, whether on your van, business card or uniform.
3. Enlist A Pro
Professional designers can create a design tailored to you and your business. It may cost a little more, but it’s worth the investment. A one-time payment for van branding could result in years of business.
4. Simplicity Is Key
Whilst you want to grab people’s attention, you also need to keep it simple. Clutter or wordy branding will lead to confusion. Include your company name, number and website. You can include other information, providing the overall design remains readable and attractive.
5. Open The Doors
Remember that when you open the side door of your van, the text you have will become shortened. Consider this when creating the design. If your business name is offensive when shortened, rethink the design.
6. Keep It Clean
With your van being a moving advertisement, it’s essential to make a good impression. That means keeping your van clean. Taking pride in your vehicle suggests you take pride in your work.
7. No Misleading Information
Don’t display prices or deals on your van, as it can often lead to confusion or trouble. You don’t want to advertise an outdated deal as you drive around.
Types of Van Branding
There are a few different types of van branding to choose from, all coming in a range of prices, allowing you to choose what best suits your budget and your business.
Magnetic
Magnetic is the most affordable option and the easiest of the three.
Held in place with magnets inside your van, they’re removable or easily reposThis not only provides flexibility on your current van, but you can continue using the same branding should you get a new vehicle. Plus, should you ever want to go incognito, you can take the sign-off and carry on with your day.
Vinyl Wraps
Vinyl wraps are an exciting way to brand your van and draw attention to your business. Though they aren’t the most affordable option, they’re a creative way to show off your branding and, as a bonus, protect your vehicle from minor dents.
We’d recommend hiring a designer to create a bespoke design for you as they’ll have years of experience to call on – helping you make the most of your money. Vinyl wraps are an investment that can last up to eight years, are easily removed, and, most importantly, create a lasting impression on potential customers.
Decals
Decals are the way to go if you’d prefer a more straightforward option. Decals are available in several sizes to suit any size van! If you’re unsure about a design, you could again hire someone to help you out, otherwise, have a look at what other tradespeople are opting for. Most will include their company name, logo and contact number at a minimum.
Branding Your Business
Branding your van isn’t the only way you can use branding to boost business. From uniforms and workwear to stationery and merchandise, there are several options available for business owners.
Each one has its benefits, and it can be a case of trial and error until you find what best suits your business, but it’s well worth it when you get new customers calling you up.
