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How To Spot A Cowboy Customer

Gas trainee working on a boiler while another trainee takes notes

We’ve all heard the phrase “cowboy builder” before, and there is no denying there are rogue tradespeople out there and the public need to be wary. But we don’t hear the phrase “cowboy customer” quite as much despite being much more common. Speak to any tradesperson, and they’ll have a few customer horror stories to […]

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How To Reply To Negative Reviews

Plumbing student working in pipes in the workshop

While no one wants to hear that they or their company have been anything but superb, it’s simply not possible all the time. As a result, customer complaints and negative reviews happen, but that doesn’t have to be a bad thing. If a company has nothing but five stars, glowing reviews, people can see that […]

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What Makes The Perfect Customer?

Gas trainee testing a gas boiler using an Anton analyser

Tradespeople meet new customers regularly, some they love, some they don’t. Not every customer can be ‘the perfect customer’ because what that means varies for everyone. However, though everyone has different preferences, there are a few things that most tradespeople appreciate. So, what do they say makes the perfect customer? Being Left Alone To Work […]

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Customer Complaints: How To Deal With Them Effectively

Two trainee gas engineers taking notes as they service a boiler

Whether you’re an owner, self-employed, sub-contractor or employed, customer complaints are part and parcel of business and working life. Initially, any complaint can feel like the end of the world. A customer isn’t happy with the service you’ve provided, and should they share that complaint with friends and family, there is the worry it could reduce […]

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Customer Service: How To Deliver The Best In The Trades

Gas trainee writing up gas cooker service notes

Customer service is the assistance and advice delivered by a business to a customer. (Source: Lexico) And most importantly, it’s an important aspect of any business. Whether you’re a company of 100+ employees or a one-man band, you need to perfect your customer service skills to ensure continued business, loyalty and growth. You could be the most talented […]

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10 Ways Tradespeople Can Attract Customers

Close up work bench with tools and papers scattered across

Looking for ways to attract customers? Whatever industry you’re in, attracting new customers should be a priority, particularly if you’re a small business or work on a self-employed basis. Though you may already have a loyal customer base, you mustn’t get complacent. New customers help your business grow and offer new opportunities and ways to improve. […]

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