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How To Get Started On Social Media

Close up of hands holding a smart phone displaying Options Skills social media Instagram account

Whether you’re looking to share your latest hobby, promote a business, or keep in touch with family, social media is a powerful tool. As of January 2022, 3.96 billion people were using social media, with adults spending 95 minutes each day online. (Source: Sprout Social) With that in mind, it’s essential for businesses and sole […]

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Electricians You Should Be Following

Electrician in the workshop bay working on sockets

Whether you’re already working in the electrical industry or looking to join, being part of the online community has numerous benefits. With electricians sharing their experiences, expertise and reviews, there’s a lot to learn that’ll help you to improve your skills and knowledge. Social media is a powerful tool and one that you should utilise […]

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How To Reply To Negative Reviews

Plumbing student working in pipes in the workshop

While no one wants to hear that they or their company have been anything but superb, it’s simply not possible all the time. As a result, customer complaints and negative reviews happen, but that doesn’t have to be a bad thing. If a company has nothing but five stars, glowing reviews, people can see that […]

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The Basics Of Paid and Online Advertising

Trainee gas engineer soldering copper piping while another trainee watches

In the past, the best way to get your business in front of people would be with some good old fashioned newspaper advertising. Remember the Yellow Pages? Or, for those with deeper pockets, a billboard? Since then, things have progressed significantly, particularly the internet and online advertising. These days, the game of marketing has significantly […]

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Boost Business With An Online Presence: Nice & Local

Nice & Local - Online Presence

Whatever industry you work in, if you’re working on a self-employed or sub-contract basis, an online presence is a must. 97% of consumers search online to find local businesses (Source: seoexpert). If you’re not online, you’re missing out on a huge amount of potential business. A website, social media platforms and even directory profiles all […]

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Trade Directories, Are They Worth Using?

Trainee gas engineer servicing a gas cooker

The world is ever-changing, and it’s crucial to stay on top of it all. As technology progresses and new trends come about, businesses need to keep up-to-date to stay relevant. As more people opt to use the internet, businesses must take advantage of what the world wide web offers. There are always new platforms being […]

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Important Elements Of Any Brand or Business

Options Skills branded mug on a gas workshop bench

Brand identity is much more than a company name and logo. While important, they are just part of your overall brand and aren’t the only things to consider. As a business owner, there are several elements you should be making the most of. Your brand represents you, and you represent your brand. Recognising the importance of […]

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10 Ways Tradespeople Can Attract Customers

Close up work bench with tools and papers scattered across

Looking for ways to attract customers? Whatever industry you’re in, attracting new customers should be a priority, particularly if you’re a small business or work on a self-employed basis. Though you may already have a loyal customer base, you mustn’t get complacent. New customers help your business grow and offer new opportunities and ways to improve. […]

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Why Use Social Media For Business?

Close up of hands holding a tablet browsing social media

As a business owner, you’ve probably already considered using social media for promotional purposes. With Facebook, Instagram, Twitter and LinkedIn used by people and businesses alike, there are several ways in which you can promote your business. There are currently over three billion people actively using social media across the globe. This means a lot […]

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Van Branding For Tradespeople

City centre traffic in London

Van branding can cost just a few hundred pounds, if not less, and can boost business by a considerable amount. When you have your own business, it’s vital to understand the importance of marketing. However, according to a survey by LeaseVan, half of Britain’s van drivers don’t even have a contact number on their vehicle. This means […]

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