In the past, the best way to get your business in front of thousands of people would be with some good old fashioned advertising in the paper. Remember the Yellow Pages Or for those with deeper pockets, a billboard? Since …
Whatever industry you work in, if you’re working on a self-employed or sub-contract basis, an online presence is a must. 97% of consumers search online to find local businesses (Source: seoexpert). If you’re not online, you’re missing out on a …
The world is ever-changing and it’s important to stay on top of it all. As technology progresses and new trends come about, businesses need to stay up-to-date in order to stay relevant. As more people opt to use the internet, …
Brand identity is much more than a company name and logo. While important, they are just part of your overall brand and aren’t the only things to consider. As a business owner, there are several elements you should be making the …
Looking for ways to attract customers? Whatever industry you’re in, attracting new customers should be a priority. Particularly if you’re a small business or work on a self-employed basis. Though you may already have a loyal customer base, it’s essential you …
As a business owner, you’ve probably already considered using social media for promotional purposes. With Facebook, Instagram, Twitter and LinkedIn being used by people and businesses alike, there are several ways in which you can promote your business. There are …
Whether you’ve recently trained as a gas engineer or you’re thinking about changing careers, something may find daunting is how to market yourself successfully enough to make your new business venture work. Here at Options Skills, we know what a …