While no one wants to hear that they or their company have been anything but superb, it’s simply not possible all the time. Customer complaints and negative reviews happen, but that doesn’t have to be a bad thing. If a …
In the past, the best way to get your business in front of thousands of people would be with some good old fashioned advertising in the paper. Remember the Yellow Pages Or for those with deeper pockets, a billboard? Since …
Whatever industry you work in, if you’re working on a self-employed or sub-contract basis, an online presence is a must. 97% of consumers search online to find local businesses (Source: seoexpert). If you’re not online, you’re missing out on a …
The world is ever-changing, and it’s crucial to stay on top of it all. As technology progresses and new trends come about, businesses need to keep up-to-date to stay relevant. As more people opt to use the internet, businesses must …
Brand identity is much more than a company name and logo. While important, they are just part of your overall brand and aren’t the only things to consider. As a business owner, there are several elements you should be making the …
Looking for ways to attract customers? Whatever industry you’re in, attracting new customers should be a priority, particularly if you’re a small business or work on a self-employed basis. Though you may already have a loyal customer base, you mustn’t get …
As a business owner, you’ve probably already considered using social media for promotional purposes. With Facebook, Instagram, Twitter and LinkedIn being used by people and businesses alike, there are several ways in which you can promote your business. There are …
Van branding can cost just a few hundred pounds, if not less, and has the ability to boost business by a huge amount. When you have your own business, it’s vital to understand the importance of marketing. However, it’s estimated that half …
When it comes to having your own business, naturally you want it to be as successful as possible. Getting your name out there isn’t always the easiest thing to do, but there are several different marketing strategies you can use, …
Whether you’ve recently trained as a gas engineer or you’re thinking about changing careers, something you may find daunting is how to market yourself successfully enough to make your new business venture work. Here at Options Skills, we know what …